Exceptional Ticketing for
Exceptional Venues
From the West End to regional stages, Line-Up gives theatres the control, flexibility, and reliability they need — with a conversion-optimised checkout, reserved seating, and open integrations that connect to your existing CRM and fundraising tools.
Everything You Need to Sell Tickets Your Way
From the West End to regional stages, Line-Up gives theatres the control, flexibility, and reliability they need — with a conversion-optimised checkout, reserved seating, and open integrations that connect to your existing CRM and fundraising tools.
The challenges theatre operators know too well
Every theatre team juggles season planning, complex seating configurations, group bookings, and accessibility requirements — all while trying to build direct relationships with their audience. Line-Up is built around how your box office actually works.
Complex seating, simply managed
Reserved seating with flexible seat maps, holds, allocations, GA sections, and accessibility management. Built the way your box office thinks.
Your checkout, your brand
A conversion-optimised, fully branded, mobile-first checkout — not a generic third-party widget. Theatres typically see 60%+ checkout completion rates.
Reporting that drives decisions
Custom reports, advance performance tracking, and yield analysis. Data that helps you make commercial decisions, not just fill a dashboard.
The challenges theatre operators know too well
Every theatre team juggles season planning, complex seating configurations, group bookings, and accessibility requirements — all while trying to build direct relationships with their audience. Line-Up is built around how your box office actually works.
Complex seating, simply managed
Reserved seating with flexible seat maps, holds, allocations, GA sections, and accessibility management. Built the way your box office thinks.
Your checkout, your brand
A conversion-optimised, fully branded, mobile-first checkout — not a generic third-party widget. Theatres typically see 60%+ checkout completion rates.
Reporting that drives decisions
Custom reports, advance performance tracking, and yield analysis. Data that helps you make commercial decisions, not just fill a dashboard.
The challenges theatre operators know too well
Every theatre team juggles season planning, complex seating configurations, group bookings, and accessibility requirements — all while trying to build direct relationships with their audience. Line-Up is built around how your box office actually works.
Complex seating, simply managed
Reserved seating with flexible seat maps, holds, allocations, GA sections, and accessibility management. Built the way your box office thinks.
Your checkout, your brand
A conversion-optimised, fully branded, mobile-first checkout — not a generic third-party widget. Theatres typically see 60%+ checkout completion rates.
Reporting that drives decisions
Custom reports, advance performance tracking, and yield analysis. Data that helps you make commercial decisions, not just fill a dashboard.
Introducing Line-Up AI
We're investing in features and functionality that leverage AI for real-world use cases that are aimed at improving efficiencies for operational teams and enhancing customer experience.
Our first Line-UP AI features are currently in Beta and will be released soon.
Integrated With the 'Best of Breed'
We integrate with some of the best third party tools, services and distribution channels in the industry.
Trusted by Leaders in Live Entertainment
Line-Up transformed how we manage ticketing across our West End venues. The branded checkout, flexible seating configurations, and integrations with our existing tools have made a real difference to box office performance — and our audiences notice the difference.
Line-Up transformed how we manage ticketing across our West End venues. The branded checkout, flexible seating configurations, and integrations with our existing tools have made a real difference to box office performance — and our audiences notice the difference.
Mamma Mia! The Party
Line-Up transformed how we manage ticketing across our West End venues. The branded checkout, flexible seating configurations, and integrations with our existing tools have made a real difference to box office performance — and our audiences notice the difference.
The Latest from Line-Up
See how Line-Up works for theatres
Talk to our team about your venues, your season, and your current setup. We'll show you exactly how Line-Up fits the way your box office works.