Line-Up appointed as the official Ticketing Platform Provider for Mamma Mia! The Party

London, 23 January 2025 - Line-Up, the ticketing software business, today announced that Mamma Mia! The Party — part of Pophouse — has selected Line-Up as its exclusive ticketing platform partner. This agreement highlights Line-Up's expertise in delivering dynamic and scalable ticketing solutions for immersive live entertainment, reinforcing its commitment to providing exceptional ticketing to exceptional venues.

‍

Line-Up is a flexible, highly scalable, and fully customisable ticketing platform built to support the needs of live entertainment venues — from traditional seated theatres to intricately crafted, immersive worlds like Mamma Mia! The Party. Line-Up's platform connects seamlessly with other technology systems, allowing Mamma Mia! The Party to adopt best-of-breed solutions to enhance its operations and elevate the audience experience.

‍

Produced by Pophouse and conceived and executive produced by Björn Ulvaeus, Mamma Mia! The Party is London's foremost theatrical dining experience, set to a timeless soundtrack brimming with some of ABBA's greatest hits. Now in its 6th year and currently booking up to December 2025, guests are transported to the island of Skopelos to take their seats at Nikos Taverna for a four-course Greek feast as the story unfolds around them.

‍

Sophie Arendt, Managing Director at Mamma Mia! The Party said:

“It has been a joy to work alongside Barnaby, Chris, James, and the wider Line-Up team on this project. We are delighted to partner with a company that prioritises innovation and given Line-Up's expanding presence within the UK ticketing industry, this marks the beginning of what will undoubtedly be a very fruitful partnership.

At Pophouse, we take immense pride in the remarkable success of Mamma Mia! The Party, a testament to the dedication and talent of our exceptional teams, who work tirelessly to provide an unforgettable premium experience for our guests. With thriving venues in London, Stockholm, and Rotterdam, 2025 promises to be a pivotal year as we prepare for a global expansion into key international markets.

For Mamma Mia! The Party London, Line-Up's software will allow us to sell via API for the first time and this combined with the forthcoming launch of our b2b portal in Q1 2025 will usher in a host of possibilities for the production as we embrace our global future.”

‍

Barnaby Clark, Line-Up CEO and Co-Founder said:

“Mamma Mia! The Party has gone from strength to strength in its time at The O2, London and we are thrilled to welcome such a prestigious production to Line-Up. It's been a pleasure working with the Mamma Mia! The Party team to integrate Line-Up into the immersive world of Nikos Taverna. This collaboration strengthens our commitment to delivering the best possible experience for both ticket buyers and our valued clients.”

‍

Ends

‍

About Line-Up

• Line-Up is a London-based ticketing company founded in 2011 by Barnaby Clark, Chris Crossley and James Stilwell, who continue to lead the company to this day.
• Line-Up operates a completely customisable, reliable ticketing platform that is highly scalable.
• The Line-Up platform leverages the latest technology to ensure a level of scale, speed and reliability, unrivalled in the ticketing industry.
• Alongside Mamma Mia! The Party, Line-Up's clients include leading venues in live entertainment and timed-entry attractions.

About Mamma Mia! The Party

• Mamma Mia! The Party was created by ABBA's Björn Ulvaeus and debuted in Stockholm. It opened at The O2, London in 2019 and in 2024, Mamma Mia! The Party also opened in Rotterdam.
• Mamma Mia! The Party has music and lyrics by Benny Andersson and Björn Ulvaeus (some songs with Stig Anderson), and a story by Calle Norlén, Roine Söderlundh and Björn Ulvaeus, with the English book by writer, comedian and broadcaster Sandi Toksvig.
• The London version of Mamma Mia! The Party is co-directed and choreographed by Stacey Haynes and Roine Söderlundh, with set designed by Bengt Fröderberg, lighting designed by Patrick Woodroffe, sound designed by Gareth Owen, costumes designed by Annsofi Nyberg, music supervision by Robin Svensson and casting by David Grindrod CDG for Grindrod Burton Casting.
• Architects Haworth Tompkins, renowned for their work in theatre, were commissioned to transform a disused nightclub within The O2, London into a replica Greek taverna.
• The venue accommodates 508 guests, with multiple terraced seating levels designed to ensure optimal sightlines.
• For more information visit https://mammamiatheparty.co.uk/

About Pophouse

• Stockholm-headquartered Pophouse acquires and develops brands within entertainment – specialising in music catalogue investments. Acquired catalogues include KISS, Cyndi Lauper, Avicii, and Swedish House Mafia. Unlike traditional entertainment IP investors, Pophouse adds value to its investments through artist-centric concept development and projects. With a proven track record of successful ventures, Pophouse continues to redefine entertainment by pushing boundaries, embracing technology, and creating unforgettable experiences for fans worldwide.
• For more information visit www.pophouse.se

‍

‍