Line-Up Grows U.S. Footprint with Boundary Road Productions

London, UK, 16 July 2025 - Line-Up, the London-based ticketing software company, today announced its second U.S. client; a new Off-Broadway company Boundary Road Productions (BRP). Line-Up has been appointed as the exclusive ticketing partner for Color Theories, the new live show from Emmy-nominated, Peabody Award and WGA-winning writer, director and comedian Julio Torres.

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Line-Up offers a reliable, flexible and scalable ticketing platform that meets the creative and operational demands of producers such as BRP. Designed to integrate seamlessly with other systems, the platform gives clients complete control behind the scenes while enabling a refined, audience-first experience for ticket buyers.

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“We’re delighted to continue our expansion in North America by partnering with Boundary Road Productions on Color Theories,” said Barnaby Clark, CEO of Line-Up. “It’s been a pleasure working with the team and their design-driven approach aligns closely with our own values of flexibility and putting audiences first.”

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Color Theories, described as layered and ambitious, marks the debut production from BRP, a company built to create bold, visually distinctive work through artist-centered, financially sustainable models. BRP selected Line-Up for its flexible technology and collaborative approach.

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“Line-Up has been an extension of how we work,” said Chris Douglas, Founder & CEO of BRP. “It is reliable, intuitive, and allows us to focus on shaping the Color Theories experience without distraction.

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We operate with a simple ethos: back bold and original work, center thoughtful design, and build with financial and operational resilience in mind. That requires collaborators who understand both the creative and operational sides of theatremaking. Line-Up understood that from day one.

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As we continue to grow our slate and strengthen our infrastructure, Line-Up will remain a key part of how we deliver curated, high-impact productions.”

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Christian Palomares, Co-Founder & President of BRP, added:

“Color Theories is an ambitious show, but ticketing was never a hurdle. The Line-Up team listened, adapted, and supported us at every stage. They were collaborators from the very beginning.

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Line-Up made it easy to deliver a smooth, intentional experience for our audiences while keeping things clear and manageable on the back end. The platform removed all friction from the ticketing process.”

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The appointment follows Line-Up’s recent launch in North America with Studio Seaview and reinforces Line-Up’s growing presence across the live entertainment sector in North America. Built for flexibility and control, Line-Up supports a wide range of clients - from West End theatres and immersive experiences to a growing number of U.S. based venues and productions.

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Learn more about Line-Up at https://line-up.tickets.

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About Line-Up

• Line-Up is a London-based ticketing software company founded in 2011.
• Line-Up’s clients include leading names in live entertainment such as LW Theatres, Theatre Royal Haymarket, Mamma Mia! The Party, Studio Seaview and The Lost Estate.
• Line-Up operates a flexible, customisable and highly scalable ticketing platform, providing clients with total control over their customer’s ticketing buying experience.
• The Line-Up platform leverages the latest technology to ensure a level of scale, speed and reliability, unrivalled in the ticketing industry.

About Boundary Road Productions

• Boundary Road Productions (BRP) is an artist-driven Off-Broadway production company dedicated to bringing bold, visually striking work to life through sustainable creative models.
• BRP champions storytelling that is both intimate and ambitious, giving artists greater ownership and audiences richer, more immersive experiences.
• Operating at the intersection of performance, design and long-term viability, BRP pairs creative freedom with financial clarity, ensuring Off-Broadway remains a space for innovation and long-term artistic growth.
• Find out more about Boundary Road Productions at https://boundaryroadproductions.com

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