Line-Up integrates with SOLT & UK Theatre to offer online redemption of Theatre Tokens

London, 3 June 2024 - Line-Up, the ticketing software business, has today announced an integration with Society of London Theatre & UK Theatre to enable online redemption of Theatre Tokens.

The move means that any venue using Line-Up as a primary ticketing platform is now able to accept Theatre Tokens online as payment or part payment for tickets.

Barnaby Clark, Line-Up CEO and Co-Founder said:

“Theatre Tokens are a wonderful gift and hugely popular given they can be purchased in most major supermarkets as well as the 300 venues where they can be used across the UK.

We’re delighted to be able to ensure that ticket buyers can redeem Tokens themselves online at any of our exceptional partner venues, making the whole process far more convenient for both buyers and theatres alike.

We look forward to working with more Society of London Theatre & UK Theatre members to help provide this offering to their customers.”

Jamie Snelgrove, Head of Business Development at Society of London Theatre & UK Theatre said:

“We are thrilled that Line-Up has integrated with Theatre Tokens, the only nationwide theatre gift card scheme. Any theatre that uses Line-Up will benefit greatly from the ease with which theatre-goers will be able to buy tickets at their venue!”.

‍

Visit https://line-up.tickets and https://www.theatretokens.com/ to learn more.

‍

- Ends -

‍

About Line-Up

• Line-Up is a London-based ticketing company founded in 2011 by Barnaby Clark, Chris Crossley and James Stilwell, who continue to lead the company to this day.
• Line-Up operates a completely customisable, reliable ticketing platform that is highly scalable.
• The Line-Up platform leverages the latest technology to ensure a level of scale, speed and reliability, unrivalled in the ticketing industry.
• Line-Up's clients include leading venues in live entertainment and timed-entry attractions.

‍

About Theatre Tokens

• Theatre Tokens is the only nationwide theatre gift card and voucher scheme.
• Theatre Tokens are redeemable at over 300 theatres nationwide and, with no expiry date, offer flexibility as well as choice.
• Theatre Tokens can be purchased as a variable load gift card or eGift online from theatretokens.com, participating theatres, and 3,000 retail stores (such as Tesco and Sainsbury’s) across the UK.

‍