Line-Up Powers LW Tickets, the New Ticketing Business from LW Theatres

London, 28 July 2025 - Line-Up, the ticketing software company, today announced it is providing the ticketing platform behind LW Tickets, the newly launched ticketing services business from LW Theatres.

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Line-Up’s platform will power the LW Tickets offering, providing the flexibility, control and scalability needed to support both in-house and partner productions. By building their offering around Line-Up, LW Tickets can offer best-in-class ticketing for producers, partners and audiences across the live entertainment industry.

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“LW Theatres have long been champions of exceptional ticketing experiences,” said Barnaby Clark, CEO of Line-Up. “We’re delighted that they’ve chosen to deepen our partnership by building their new business around the Line-Up platform. It’s a testament to the reliability and adaptability of our platform, and our shared belief in putting audiences first.”

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LW Tickets will operate as a wholly owned subsidiary of LW Theatres, delivering full-service ticketing and box office solutions across the live entertainment sector. From launch, the business is providing services to both LW’s six landmark West End venues - including the London Palladium and Theatre Royal Drury Lane - and a growing portfolio of external clients.

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Commenting on his new role as Managing Director of LW Tickets, Martin Crosier said: “I’m honoured to lead LW Tickets into this exciting new phase. We’ve built something incredibly strong within LW Theatres, and we’re now ready to share our expertise more widely. Our goal is simple: to always act in the best interests of our partners and audiences, delivering exceptional experiences at every stage of the customer journey.

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On the partnership with Line-Up, Crosier said: “Line-Up has been an outstanding partner to LW Theatres over the past year, and we're thrilled to deepen our relationship through LW Tickets. Their leading-edge technology enables us to deliver an exceptional customer experience, while offering the scalability, security, and flexibility essential for a business like ours.”

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The launch of LW Tickets marks another milestone in Line-Up’s growth across the UK live entertainment industry, where the company continues to support innovative organisations in delivering seamless, customer-centric experiences.

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About Line-Up

• Line-Up is a London-based ticketing software company founded in 2011.
• Line-Up’s clients include leading names in live entertainment such as LW Theatres, Theatre Royal Haymarket, Mamma Mia! The Party, Studio Seaview and The Lost Estate.
• Line-Up operates a flexible, customisable and highly scalable ticketing platform, providing clients with total control over their customer’s ticket buying experience.
• The Line-Up platform leverages the latest technology to ensure a level of scale, speed and reliability, unrivalled in the ticketing industry.

For more information, visit https://line-up.tickets.

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About LW Tickets

• LW Tickets is a new ticketing services business from LW Theatres built to deliver exceptional experiences for producers, partners and audiences across the live entertainment industry.
• A wholly owned subsidiary of LW Theatres, LW Tickets provides end-to-end services from strategy and set-up to online checkout, customer support and data analytics,
• LW Tickets helps clients grow audiences, optimise operations and enhance the customer journey.
• Powered by Line-Up, a leading ticketing commerce platform. LW Tickets combines innovative technology with unrivalled expertise in live entertainment.
• LW Tickets services LW Theatre’ six iconic London venues as well as external clients

For more information, visit www.lwtickets.co.uk.

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