OnSale Live

The industry confex for sales, marketing and communications professionals working in entertainment, events, arts, culture and experiences. 200 attendees and over 45 speakers will join together in full force at On Sale Live’26 in King's Cross. The only confex dedicated to the community behind every ticket sold.

Our COO, Chris Crossley will be co-presenting a client case study with Ian Drakesmith from Mamma Mia! The Party.

Our Head of Community, Emily Childs - in her role on the STAR Council - will join STAR Chief Executive Jonathan Brown to discuss recent CMA guidelines on price transparency.

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From Platform to Profit: Taking Control of Your Ticketing

13:00 in the Expert Zone

Ticketing is no longer just a system. It’s a commercial strategy.

Mamma Mia! The Party is one of the UK’s most successful immersive dining experiences, welcoming over 500 guests per show and continuing to evolve seven years into its London run. A key shift in that evolution has been bringing ticketing in-house.

This session explores what that move has unlocked.

From greater control over pricing and inventory to new approaches across groups and travel trade, the team have reshaped the purchase journey around a hospitality-led model. Alongside this, new tools and workflows have been introduced to streamline seating, improve operational efficiency and enhance the overall customer experience.

Chris Crossley and Ian Drakesmith share how the model has developed in practice, what has changed commercially, and what greater ownership of ticketing and data has enabled across the business.

A practical case study for organisations looking to rethink the role of ticketing and how it can better support revenue, operations and audience growth.

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Ticket Legislation for Marketers: What You Can (and Can’t) Say About Price

13:45 in the Expert Zone

New ticketing legislation means marketing teams must be clearer than ever about how ticket prices are advertised. From “from” pricing and booking fees to transaction charges and promotional messaging, what appears in marketing materials now carries greater scrutiny.    

Following the webinars hosted by On Sale Group in partnership with STAR (Society of Ticket Agents and Retailers), this practical session provides a clear recap of the legislation and what it means specifically for marketing and communications teams.

Through on screen illustrative examples Jonathan and Emily will walk through what is compliant, what isn’t, and where organisations could get caught out. Attendees will also have the opportunity to ask questions and sense-check their own marketing approaches.

A practical session designed to ensure marketing teams understand the rules, reduce risk and advertise ticket prices with confidence.

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