Introducing Reach
Sell inventory from other ticketing systems through your own checkout, with real-time sync and full control over pricing, fees and promotions.
Manual allocations require too much work.
The question we keep hearing is "how can we sell inventory from other ticketing systems?".
Manual allocations are a headache and require too much human intervention. Negotiating seat blocks, managing spreadsheets, no real-time availability - all of this means allocations aren't scalable.
Reach changes everything.
Inventory from mutiple systems in one single platform -
in four steps from connection to sale
Connect
Integrate directly with the venue’s primary ticketing system API. The venue provides the credentials; everything else for them stays the same.
Import
Events, performances and prices are pulled in automatically. No manual setup, no spreadsheets.
Customise
Set your own prices, add fees, create promos, attach upsells and add-ons. Your checkout, your rules.
Sell & Sync
Sell through your own branded checkout. Every transaction syncs back to the venue’s system in real time.
This isn’t simply middleware. Line-Up is a full primary ticketing system with box office, online sales, reporting, CRM, and marketing tools - with Reach you just happen to be selling inventory that lives in another system.
One platform. One audience. Two modes.
Use both modes simultaneously to mix and match inventory. Some events on your system, some pulled in via Reach; all sold through one branded experience, all in one reporting dashboard, all flowing into one CRM.
Your system.
Your inventory.
Your checkout.
Full commerce platform. Used where you control the venue or hold inventory directly.
Different system.
Their inventory.
Your checkout.
Connects to other primary platforms via API. Keeps inventory in sync. Sell through your checkout.
Who is Reach for?
Ticketing as a Service beyond your own walls
LW Tickets
Line-Up for the venues they operate, Reach to sell inventory from third-party platforms. One platform, one brand, mixed inventory.
Sell centrally for shows across every venue
Entertainers
Touring producer with 2,500 shows at 400+ venues per year. Previously managing thousands of manual allocations, now selling via API.
Aggregate inventory. Build your audience.
SIX Tickets & Family Tickets
Both aggregate inventory from multiple systems into one branded experience.
Frequently Asked Questions
Here are some quick answers to help you get started.
How does Reach work?
Reach connects your Line-Up account to third-party ticketing systems via API, syncing inventory in real-time so you can sell from multiple sources through a single platform.
How do I get API access to a venue's system?
That’s between you and the venue/system provider. Once you have credentials, you can create the event and insert your credentials in the Line-Up Dashboard.
Do I need to be a Line-Up client to use Reach?
Yes, Reach is a feature within the Line-Up platform. You get the full commerce platform plus the ability to sell third-party inventory.
Can I set my own prices with Reach?
Yes. You can augment prices, adjust fees, add discounts and promos, and attach extras to the purchase flow.
What if the venue makes changes?
The system syncs automatically. Manual syncs can also be triggered.
Which ticketing systems does Reach integrate with?
Get in touch for more details.
How much does it cost?
We charge a percentage fee, per item sold that is based on your annual gross transaction volume. We can discuss pricing when you get in touch.